The man behind the Taza Chocolate mission, Alex Whitmore was born in Boston, MA and raised in the Greater Boston area. He was always captivated by food, travel, and culture. After earning a bachelor’s degree in anthropology at Vassar College, Alex spent several peripatetic years working as the captain of a private yacht, restaurant server and cook, parachute packer for skydivers, boat builder for America’s Cup boats, bike courier, and fleet manager for the fledgling car-sharing service Zipcar. In 2005, Alex was inspired by a trip to Oaxaca, Mexico to bring stone ground chocolate to the U.S. That inspiration became Taza Chocolate!
Kathleen Fulton is Taza Chocolate's Brand Manager. Born and raised on Boston's South Shore, she has long been interested in art and design. In college, she studied studio arts and attended school for architecture and earned her MBA from Simmons College. A passionate cyclist, Kathleen met Alex after a bike tour in 2005. Kathleen developed the Taza brand, including designing the logo and packaging. Alex and Kathleen were married in the summer of 2008 and have two daughters, Cora and Sloane.