Taza founder Alex Whitmore first encountered stone ground chocolate while traveling in Latin America. Having earned a Bachelor’s degree in Anthropology from Vassar College, he had become deeply interested in global culinary traditions, inspiring his travels. The rustic intensity of the chocolate he experienced during his journey was so captivating that he decided to create a chocolate factory back home in Somerville, MA. Alex apprenticed under a molinero (miller) in Oaxaca, Mexico to learn how to hand-carve granite mill stones, so he could realize his vision of creating a new kind of American chocolate that is simply crafted, but seriously delicious. In 2005, he officially launched Taza Chocolate with his wife and co-founder Kathleen Fulton, who is now Taza’s Brand Manager.
At Taza, Alex set out on a quest to source the best cocoa beans, and to do it ethically and transparently. He pioneered the first third-party certified Direct Trade Cacao Certification program in the world, and has become an industry thought leader in cocoa trade practices that go beyond Fair Trade.
Following the success of Taza Chocolate, which is now sold in over 5,000 stores nationally and internationally, Alex has gone on to become a founder and investor in multiple cocoa producing and exporting operations in Belize, Guatemala, and Bolivia, and also is a founding investor in Uncommon Cocoa Group, a B-Corp organized to supply cocoa ingredients to the specialty, natural, and craft chocolate making industries.
Alex resides with Kathleen and their two daughters in Scituate, Massachusetts, where he can often be found riding bikes and kite boarding.
Kathleen Fulton is Taza Chocolate's Brand Manager. Born and raised on Boston's South Shore, she has long been interested in art and design. In college, she studied studio arts and attended school for architecture and earned her MBA from Simmons College. A passionate cyclist, Kathleen met Alex after a bike tour in 2005. Kathleen developed the Taza brand, including designing the logo and packaging. Alex and Kathleen were married in the summer of 2008 and have two daughters, Cora and Sloane.